Caine Direct Farming & Engagement Postcards

Role: Designer & Program Lead

Client: Coldwell Banker Caine

Context: Agents know they want to farm, but coming up with a full campaign can be a challenge. The Caine Direct Farming & Engagement postcard program solves this problem by providing a set-it-and-forget-it option freeing agents to sell homes. Agents can send postcards for 11 months, 6 months, or quarterly.