Coldwell Banker Rebrand
Role: Designer
Creative Direction by Matt Ferebee, Ferebee Lane
Client: Coldwell Banker Caine
Context: In March of 2019, Coldwell Banker unveiled a new logo at the company-wide conference in Las Vegas, and Caine was offered the opportunity to be one of the first three offices in the world to implement the new design as part of a test group. Caine would roll out the new logo in August of 2019.
Implementation took a two-pronged approach:
We needed to align all of our internal flyers, graphics, signs, and logos to match the new brand.
We needed to market the rollout and launch party itself with teaser signs, launch event graphics, and swag.
